Rum company branding
Brief from client
A new independent rum brand, based in the UK. The brand will be an ethical one, contributing 10% of profits to sea turtle conservation world wide. Brand should feel premium with an eye-catching brand style.
I have a logo which has been through a fair few iterations with the client. I am happy with the general direction but I thought I would post as I am approaching the final stage I thought I would get some thoughts on the level of detail, the composition, any tips for improvement etc